Content
that moves people
and numbers

Omar Abdo is a New York & based content producer who turns raw footage into content that drives real outcomes, like taking a restaurant from launch to profitable in 2 months, and producing campaigns for Kalshi and Anand Agency that reached 8M+ people.

See the Work
Video Editing Short-Form Content Social Strategy Graphic Design Storytelling Post-Production Creator Campaigns Trend Analysis Content Strategy Audience Growth CapCut Canva

📍New York

Omar Abdo

By the numbers

6.7M+
Organic views generated across Instagram campaigns
700K+
Likes earned through strategic short-form content
1M+
Combined views on TikTok short-form content
30M+
Reach achieved when content was shared by A-list celebrities

Selected Work

A look at campaigns, content, and projects that drove real results.

Kalshi
Kalshi · Social Media Marketing

World Cup Creator Campaign

Problem: Kalshi needed World Cup content that would feel native to a creator's feed, not like a brand ad viewers would scroll past, while still hitting clear marketing objectives.

Approach: Balancing a brand's marketing goals with a creator's authentic voice, developing platform-native concepts that felt like content worth watching rather than an ad to skip.

Result: Engaged by Kalshi to produce sponsored World Cup content in partnership with a creator, managing the campaign from ideation through filming, editing, and final delivery for TikTok and Instagram.

1M+ Combined Views 80K+ Likes 10K+ Saves
Simmi\'s Table Grand Opening Banner
Simmi's Table · Social Strategy

From Launch to Profitable

Problem: Simmi's Table launched with zero social presence and no way to reach new customers beyond word of mouth, a real risk for a new restaurant with no built-in audience.

Approach: Content shouldn't just chase views. It should drive people through the door. The strategy centered the restaurant's own family as recurring characters, turning comedy and food into a brand voice locals could recognize and root for.

Result: Launched and led the organic strategy from the ground up: concepting, filming, and editing every Reel personally, and testing hooks and formats against performance data to steer content toward what actually drove bookings.

0→5K+ Followers in 5mo 1.1M Top Reel Views 2 mo to Profitability 2nd Best Restaurant, County Award
View Profile ↗ ▶ Watch Reel
Instagram Reels
Anand Agency · Instagram

Viral Creator Campaigns

Problem: Creator campaigns live or die on the first two seconds. Without a strong hook and a reason to keep watching, even great footage gets scrolled past.

Approach: Content that actually means something. The goal wasn't just reach. It was finding moments where real people felt seen, heard, or represented, and amplifying them. Building community starts with giving people something worth sharing because it spoke to them first.

Result: Produced and edited short-form content for creator campaigns, developing hooks, captions, pacing, and storytelling structures that consistently drove audience engagement while managing fast-turnaround production schedules. This work helped one creator (@harsahejsinghh) grow from 3K to 21.5K+ followers in under 6 months.

6.7M+ Views 700K+ Likes 300K+ Saves 3K→21.5K+ Follower Growth
▶ Reel 1 ▶ Reel 2 ▶ Reel 3 ▶ Reel 4
TikTok Content
Anand Agency · TikTok

Viral Short-Form Video Content

Problem: Long-form livestream footage is full of great moments buried in hours of low-stakes content, and most of it never gets seen unless someone finds and reshapes it for short-form platforms.

Approach: Clip selection focused on pattern interrupts and emotional peaks, the moments most likely to stop a scroll and trigger a comment or share.

Result: Produced short-form video content optimized for TikTok's retention algorithms, transforming long-form livestream footage into punchy, shareable clips built for platform reach.

1M+ Views 85K+ Likes 22K+ Saves
▶ Video 1 ▶ Video 2
The Comicologist Instagram Profile
Independent · Instagram

Comic Book & Pop Culture Brand

Problem: Comic and pop culture fandom online was crowded with content made for casual audiences, and there was no brand speaking directly to the deep-cut, comics-first community from the inside.

Approach: Built this from zero as a fan first, creator second. The community grew because the content was genuinely made for people who felt like outsiders in mainstream pop culture, giving a voice to the nerds, the comic heads, the ones who cared too much about fictional worlds.

Result: Built and scaled an original niche brand to 30.7K followers with 4,100+ posts. Content organically caught the attention of A-list celebrities, expanding reach to audiences of 30M+.

30.7K Followers 30M+ Celeb Reach
View Profile ↗ ▶ Highlight 1 ▶ Highlight 2

The
journey
so far.

From building a following from scratch to producing content for major creator campaigns. Every role has sharpened a different edge.

Aug 2025
Present
Anand Agency · NYC
Content Producer (Freelance)
  • Produced viral short-form content generating 6.7M+ organic views, 700K+ likes, and 300K+ saves, shaping the creator's on-camera delivery by leaning into an energetic, relatable personality to consistently hook viewers in the first seconds and sustain retention
  • Identified and transformed long-form livestream content into short-form videos optimized for retention and sharing
  • Developed hooks, captions, pacing, and storytelling structures driving consistent platform reach
  • Produced TikTok short-form content generating 1M+ combined views and 85K+ likes
Mar 2026
Present
Simmi's Table · Hawthorne, NJ
Content Producer (Freelance)
  • Launched and led Simmi's Table's organic social strategy from the ground up, helping drive the restaurant to profitability within 2 months and driving the community visibility that led to Simmi's Table winning 2nd Best Restaurant in the county
  • Grew Instagram from 0 to 5K+ followers in five months, building a family-first content brand centered on comedy, food, and culturally relevant storytelling, including a top-performing Reel that reached 1.1M views
  • Produced breakout content generating 59K+ likes, 950+ comments, and 23K+ shares, using Instagram Insights and Meta Business Suite to test and refine hooks, formats, and concepts
June 2026
July 2026
Kalshi · NYC
Social Media Marketing Producer (Contract)
  • Produced a World Cup campaign that generated 1M+ combined views, 80K+ likes, and 10K+ saves across TikTok
  • Developed original campaign concepts and platform-native video ideas that aligned with Kalshi's marketing objectives while maintaining the creator's authentic voice
Aug 2022
May 2024
Association of Information Systems
Director of Public Relations
  • Directed content strategy and social campaigns for a 400+ member organization, increasing event attendance 65% and drove a 23% membership growth through targeted Instagram campaigns
  • Managed and mentored two content chairs, coordinating calendars, graphic design, and publishing workflows
Jan 2017
May 2020
Independent · Instagram
Content Creator
  • Built a comic book and pop culture brand to 30.7K followers with 4,100+ posts
  • Created content that organically reached A-list celebrities, expanding reach to audiences of 30M+
  • Established a distinct brand voice within the comic fandom niche

Let's make something great.

Available for freelance projects, full-time roles, and creator collaborations. Reach out and let's talk.

omvrabdo786@gmail.com (571) 233-1697 @omvrabdo